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We First

We First

Автор/составитель: Simon Mainwaring
Издательство: Palgrave

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.

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дата выпуска1 июля 2011 г. 
языканглийский
количество томов1
количество страниц256 стр.
переплеттвердый
размеры243x161x22 мм
ISBN978-0-230-11026-7
возрастная категория18+ (нет данных)
код системы скидок25
код в My-shop.ru1163456
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