Интернет-магазин My-shop.ru
Акции   
Персональный раздел v
   Доставка    Оплата    Скидки    Форум    Помощь
для Москвы  +7 (495) 638-53-38
бесплатно для РФ  +7 (800) 100-53-38
 
0
Красиво и практично!Новогодние наборы My-shop.ru — лучшее решение вопроса с подарками под ёлку!Удобно и выгодно!
• 
Книги (692357)
• 
Иностранная литература (65804)
• 
Издательства на 'P' (9086)
• 
PIE Books (12)



Beauty and Healthcare Package Design

Beauty and Healthcare Package DesignTo win loyal customers in this fiercely competitive market, it's important to understand that high-quality package design is a vital element of a winning marketing strategy. Pretty, cute, and fashionable are buzzwords in the beauty and healthcare industry. This book presents some of the proven high-quality package designs in the field. The words organic and sweets are frequently used to entice the female demographic. A simple definition of the word organic describes ingredients sourced from nature. Earth tones and images from fruits, plants, the sea, and the sky are often utilized in packages to express the content of such products. The customer receives the powerful message from the package design that nature equates to peace of mind and a sense of security. By using the sweets approach, packages and perfumes are made to resemble cakes and desserts. For example, the Sexy Girl hand and body cream comes in fruit punch, strawberry mille-feuille, and peach tart fragrances. The packaging incorporates visuals of mouth-watering sweets for each fragrance. The approach of using packaging design to appeal to women has become a successful ploy in stimulating discussion among women and attracting the attention of female consumers. Designers and creative professionals not only in the package and product design industry but also in other fields will find this book useful as a source of creative ideas for design.

Издательство: PIE Books

Рейтинг: - (голосов: 0)
Ваша оценка: 1 2 3 4 5  

дата выпуска: 21 июня 2011 г. 
язык: английский
количество томов: 1
количество страниц: 152 стр.
переплет: твердый
размеры: 285x230x22 мм
возрастная категория: 18+ (нет данных)
код системы скидок: 25
код в My-shop.ru: 1330857

ISBN: 978-4-89444-729-5


Saito Kaoriавтор/составительSaito Kaori, найти все товары

2 331 руб.
в наличии*
ориентировочная дата отгрузки: 09.12.2016 (Пт.)
шт.
отложить

|