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Create the Perfect Brand

Create the Perfect Brand

Авторы/составители: Hitchens Paul, Hitchens Julia
Издательство: Hodder&Stoughton
Серия: Teach Yourself

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision - importance of creativity - brand implementation - personal branding - brand protection - trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed!

1 000 руб.
в наличии*
ориентировочная дата отгрузки: 22.08.2017 (Вт.)
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дата выпуска27 августа 2010 г. 
языканглийский
количество томов1
количество страниц240 стр.
переплетмягкий
размеры198x129x18 мм
ISBN978-1-444-11213-9
возрастная категория18+ (нет данных)
код системы скидок25
код в My-shop.ru1339520
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