Интернет-магазин My-shop.ru
Акции   
Персональный раздел v
   Доставка    Оплата    Скидки    Форум    Помощь
для Москвы  +7 (495) 638-53-38
бесплатно для РФ  +7 (800) 100-53-38
 
0
Красиво и практично!Новогодние наборы My-shop.ru — лучшее решение вопроса с подарками под ёлку!Удобно и выгодно!
• 
Книги (688840)
• 
Иностранная литература (65320)
• 
Издательства на 'O' (7529)
• 
Oxford University Press (6725)



A Dictionary of Marketing

A Dictionary of MarketingA Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Издательство: Oxford University Press

Рейтинг: - (голосов: 0)
Ваша оценка: 1 2 3 4 5  

дата выпуска: 24 марта 2011 г. 
язык: английский
количество томов: 1
количество страниц: 448 стр.
переплет: мягкий
размеры: 195x130x26 мм
возрастная категория: 18+ (нет данных)
код системы скидок: 15
код в My-shop.ru: 1347180

ISBN: 978-0-19-959023-0


Doyle Charlesавтор/составительDoyle Charles, найти все товары

1 062 руб.
в наличии*
ориентировочная дата отгрузки: 14.12.2016 (Ср.)
шт.
отложить

|