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Go-Givers Sell More

Go-Givers Sell More

Авторы/составители: Burg Bob, Mann John David
Издательство: Penguin Group

This is the sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges. The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

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дата выпуска21 ноября 2012 г. 
языканглийский
количество томов1
количество страниц208 стр.
переплетмягкий
размеры198x129x13 мм
ISBN978-0-14-104958-8
возрастная категория18+ (нет данных)
код системы скидок25
код в My-shop.ru1352006
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