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Effective PR: Be Your Own Expert

Effective PR: Be Your Own Expert

Автор/составитель: Murray Angela
Издательство: Hodder&Stoughton
Серия: Teach Yourself

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR. Evaluating success. Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.

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дата выпуска24 сентября 2010 г. 
языканглийский
количество томов1
количество страниц224 стр.
переплетмягкий
размеры198x130x16 мм
ISBN978-1-4441-2045-5
возрастная категория18+ (нет данных)
код системы скидок25
код в My-shop.ru1348778
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