In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling. Weich is American and a great storyteller and public relations wizard!
1 918 руб.
ориентировочная дата отгрузки: 20.11.2018 (Вт.)