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Packaging

Packaging

Авторы/составители: Keith Stephenson, Mark Hampshire
Издательство: RotoVision

DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’.
Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design.
DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging. This is a vital text for both designers and brand, advertising, and marketing professionals and students.

838 руб.
в наличии*
ориентировочная дата отгрузки: 27.09.2017 (Ср.)
шт.
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дата выпускаоктябрь 2007 г. 
языканглийский
количество томов1
количество страниц208 стр.
переплеттвердый
ISBN9782940361717, 978-2-940361-71-7
возрастная категория18+ (нет данных)
код системы скидок25
код в My-shop.ru339160
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