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The Copy Book
Код товара: 4936619
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бесплатно от 2 000 ₽
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Издательство:
Год издания:
2022 г.
Может быть отгружен товар указанного или более позднего года
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Описание
Характеристики
An updated edition of the best-selling reference work for copywriting
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
количество томов
1
количество страниц
544 стр.
переплет
Суперобложка
размеры
203x153x35 мм
цвет
Белый
тип бумаги
мелованная
ISBN
9783836568524
возрастная категория
18+ (нет данных)
вес
код в Майшоп
4936619
язык
английский
Содержание
Preface
David Abbott
NickAsbury
Tony Barry
John Bevins
Mike Boles
Tony Brignull
Eugene Cheong
Marty Cooke
Tony Cox
Tim Delaney
Simon Dicketts
Sean Doyle
Malcolm Duffy
Jim Durfee
Paul Fishlock
Richard Foster
Neil French
Dan Germain
Malcolm Gluck
Steve Harrison
Steve Hayden
Steve Henry
Susie Henry
Adrian Holmes
Lionel Hunt
Leonjaume
Eric Kallman
Janet Kestin
Mike Lescarbeau
Bob Levenson
James Lowther
Vicki Maguire
Alfredo Marcantonio
Ed McCabe
Andy McLeod
TimMellors
Barbara Nokes
Chris O'Shea
JagdishRamakrishnan
Tim Riley
Nigel Roberts
Andrew Rutherford
John Salmon
Paul Silverman
Steve Simpson
Jeremy Sinclair
IndraSinha
JohnStingley
Luke Sullivan
Tom Thomas
DaveTrott
Mary Wear
DanWieden
About D&AD
David Abbott
NickAsbury
Tony Barry
John Bevins
Mike Boles
Tony Brignull
Eugene Cheong
Marty Cooke
Tony Cox
Tim Delaney
Simon Dicketts
Sean Doyle
Malcolm Duffy
Jim Durfee
Paul Fishlock
Richard Foster
Neil French
Dan Germain
Malcolm Gluck
Steve Harrison
Steve Hayden
Steve Henry
Susie Henry
Adrian Holmes
Lionel Hunt
Leonjaume
Eric Kallman
Janet Kestin
Mike Lescarbeau
Bob Levenson
James Lowther
Vicki Maguire
Alfredo Marcantonio
Ed McCabe
Andy McLeod
TimMellors
Barbara Nokes
Chris O'Shea
JagdishRamakrishnan
Tim Riley
Nigel Roberts
Andrew Rutherford
John Salmon
Paul Silverman
Steve Simpson
Jeremy Sinclair
IndraSinha
JohnStingley
Luke Sullivan
Tom Thomas
DaveTrott
Mary Wear
DanWieden
About D&AD
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The Copy Book
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