Tim Cook. The Genius Who Took Apple to the Next Level
Kahney Leander
Код товара: 4186077
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Издательство:
Год издания:
2021
Описание
Характеристики
В 2011 году Тим Кук взялся за невыполнимую задачу - пойти по стопам одного из величайших бизнес-провидцев в истории, Стива Джобса. Столкнувшись с пристальным вниманием всего мира, Кук (которого часто описывали как застенчивого, непритязательного и лишенного воображения) превзошел все ожидания. Под руководством Кука Apple взлетела: ее акции выросли почти втрое, и она стала первой в мире компанией с капиталом в триллион долларов. Начиная с массового распространения iPhone и заканчивая новыми победами, такими как Apple Watch, Кук ведет Apple к новой эре успеха.
Но он также возглавил культурную революцию внутри компании. Став генеральным директором, Кук внедрил новый стиль управления, в котором особое внимание уделяется доброте, сотрудничеству и честности, и незаметно подтолкнул Apple поддерживать равенство сексуальных и расовых прав и вкладывать значительные средства в возобновляемые источники энергии.
Книга на английском языке.
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.
But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
Но он также возглавил культурную революцию внутри компании. Став генеральным директором, Кук внедрил новый стиль управления, в котором особое внимание уделяется доброте, сотрудничеству и честности, и незаметно подтолкнул Apple поддерживать равенство сексуальных и расовых прав и вкладывать значительные средства в возобновляемые источники энергии.
Книга на английском языке.
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.
But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
код в Майшоп
4186077
возрастная категория
18+ (нет данных)
количество томов
1
количество страниц
504 стр.
размеры
197x127x20 мм
ISBN
9780241348215
тип бумаги
офсетная (60-220 г/м2)
цвет
Чёрный
вес
язык
Английский
переплёт
Мягкая обложка
Содержание
Introduction: Killing It
Chapter 1: The Death of Steve Jobs
Chapter 2: A Worldview Shaped by the Deep South
Chapter 3: Learning the Trade at Big Blue
Chapter 4: A Once-in-a-Lifetime Opportunity to Join a
Near-Bankrupt Company
Chapter 5: Saving Apple Through Outsourcing
Chapter 6: Stepping into Steve Jobs's Shoes
Chapter 7: Finding His Feet with Hot New Products
Chapter 8: A Greener Apple
Chapter 9: Cook Fights the Law, and Wins
Chapter 10: Doubling Down on Diversity
Chapter 11: Robot Cars and the Future of Apple
Chapter 12: Apple's Best CEO?
Acknowledgments
Notes
Index
Chapter 1: The Death of Steve Jobs
Chapter 2: A Worldview Shaped by the Deep South
Chapter 3: Learning the Trade at Big Blue
Chapter 4: A Once-in-a-Lifetime Opportunity to Join a
Near-Bankrupt Company
Chapter 5: Saving Apple Through Outsourcing
Chapter 6: Stepping into Steve Jobs's Shoes
Chapter 7: Finding His Feet with Hot New Products
Chapter 8: A Greener Apple
Chapter 9: Cook Fights the Law, and Wins
Chapter 10: Doubling Down on Diversity
Chapter 11: Robot Cars and the Future of Apple
Chapter 12: Apple's Best CEO?
Acknowledgments
Notes
Index
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Tim Cook. The Genius Who Took Apple to the Next Level
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