Write effectively. Пишем эффективно. Учебно-методическое пособие

Introduction
1. DEVELOP A CLEAR STYLE
1.1. Pay Attention to Modifier Placement
1.1.1. Avoid Dangling Modifiers
1.1.2. Avoid Misplaced Modifiers
1.2. Revise Empty Sentences
1.3. Make Your Sentences Specific
1.4. Keep Your Sentences Simple
1.5. Keep Your Perspective Consistent
2. DEVELOP A CONCISE STYLE
2.1. Use Active Verbs
2.2. Reduce Redundancy
2.3. Reduce Expletives
2.4. Reduce Bureaucratic Prose
2.4.1. Reduce Excessive Nominalizations
2.4.2. Reduce Preposition Clutter
2.5. Combine Sentences
2.5.1. Coordination and Its Uses
2.5.2. Subordination and Its Uses
3. DEVELOP A LIVELY STYLE
3.1. Balance Connotation and Denotation
3.1.1. Terms You Need to Know
3.2. Use Specific, Concrete Details
3.3. Choose Effective Imagery
3.3.1. Avoid Ineffective Imagery
3.3.1.1. Dead Metaphors
3.3.1.2. Mixed Metaphors
3.3.1.3. Overblown Imagery
3.4. Vary the Basic Sentence Pattern
3.4.1. Modification
3.4.2. The Cumulative Sentence
3.4.3. The Periodic Sentence
3.4.4. Parallel and Balanced Sentences
3.5. Use Repetition
3.6. Use Word Order
3.7. Use Active Voice
4. ACCOMMODATE YOUR AUDIENCE
4.1. Avoid Offensive Language
4.1.1. Sexist Language
4.1.2. Bias-free Language
4.1.3. Euphemisms
4.2. Avoid Cliches
4.3. Avoid Jargon
4.4. Avoid Slang
Theory Revision
Applying What You've Learned to Your Writing
Creating Your Own Piece of Writing
Writing Game: Xmas Mail Mart
Writing Game: Freaky Fables
Writing Game: The Interstellar Times
5. ESTABLISH THE LEVEL OF LANGUAGE
Project. Comparing characteristics of Text-types
Creating Your Own Texts of Different Types
6. DIAGNOSTIC TESTS
SUPPLEMENTARY
GLOSSARY
INDEX
CREDITS