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For the Culture. The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Collins Marcus
Код товара: 5022912
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Издательство:
Год издания:
2023
Описание
Характеристики
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be…
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behavior is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.
With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behavior. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behavior is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.
With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behavior. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
код в Майшоп
5022912
возрастная категория
18+ (нет данных)
количество томов
1
количество страниц
294 стр.
размеры
240x160x30 мм
ISBN
9781035020010
тип бумаги
офсетная (60-220 г/м2)
цвет
Жёлтый
вес
язык
Английский
переплёт
Суперобложка
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